50 Montaigne
Prestige reinvented
On the most elegant of Parisian streets, 50 Montaigne revives an iconic building to make it the most desirable tertiary address in the Golden Triangle.
Approach
Rewrite history without betraying heritage. Such was the decision to support Chelsfield in the discovery of an exceptional building. The distinguished identity and refined brand discourse value an ambitious restructuring combining architectural prestige, environmental requirements and the French way of life. The 50 Montaigne becomes a manifesto of contemporary elegance, supported by powerful visuals and an ultra-complete device.
Approach
Rewrite history without betraying heritage. Such was the decision to support Chelsfield in the discovery of an exceptional building. The distinguished identity and refined brand discourse value an ambitious restructuring combining architectural prestige, environmental requirements and the French way of life. The 50 Montaigne becomes a manifesto of contemporary elegance, supported by powerful visuals and an ultra-complete device.
Approach
Approach
Approach
Approach
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