Aurore
New spirit. New Attraction
A symbol of the 70s, the Tour Aurore is boldly reborn to embody a peaceful, humanist and contemporary vision of the office.
Approach
To instill this new spirit, orchestrate a plural and sensitive brand strategy at the service of Aermont Capital LLP and ORFEO Development. Naming, narration, design, print, digital, audiovisual: each point of contact becomes a vector of emotion and meaning. The culmination of this story, an 800 m² Marketing Suite with sustainable materials, designed as a place to live more than to visit. At the Aurora Tower, the office lights up differently.
Approach
To instill this new spirit, orchestrate a plural and sensitive brand strategy at the service of Aermont Capital LLP and ORFEO Development. Naming, narration, design, print, digital, audiovisual: each point of contact becomes a vector of emotion and meaning. The culmination of this story, an 800 m² Marketing Suite with sustainable materials, designed as a place to live more than to visit. At the Aurora Tower, the office lights up differently.
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