Krug
The intensity of a unique ingredient.
The intensity of a citrus fruit, the excellence of know-how. A program that annually celebrates individuality, the cornerstone of Krug's expertise, by paying tribute to one of the humblest unique ingredients, lemon.
Approach
A 360° activation combining digital, social media, print, retail and events to enhance a unique association and strengthen the link between Krug and its 150 Chef Ambassadors.
For this edition, a rich and engaging device: an exclusive PR package, an immersive landing page revealing the culinary challenges of the year, a recipe book, and a series of more than 200 quirky and inspiring digital content. An initiatory trip to Brazil, featuring the Krug ambassador chefs at the heart of the device, gave birth to a collection of immersive photos and videos, relayed in an exclusive e-magazine.
Approach
A 360° activation combining digital, social media, print, retail and events to enhance a unique association and strengthen the link between Krug and its 150 Chef Ambassadors.
For this edition, a rich and engaging device: an exclusive PR package, an immersive landing page revealing the culinary challenges of the year, a recipe book, and a series of more than 200 quirky and inspiring digital content. An initiatory trip to Brazil, featuring the Krug ambassador chefs at the heart of the device, gave birth to a collection of immersive photos and videos, relayed in an exclusive e-magazine.
Approach
Approach
Approach
Approach
Other projects
YSL
Klépierre
Collection Parisienne
L'Oréal
Swiss Life Private Bank
Discover our creations
Caviar House
Fawaz Gruosi
Pathé Palace
LPG
