Carré Vert
A new, living and vegetal territory
Carré Vert is an attractive hub between Paris and La Défense, designed to combine well-being, performance and ecological awareness.
Approach
Take inspiration from the cycle of the seasons to structure all communication: four brochures — building, services, neighborhood, technique — like so many natural breaths. A plant-based, sensitive and committed positioning, amplified by the creation of an immersive Marketing Suite of 250 m² in a former biscuit factory. The place becomes a manifesto of new ways of working, between experience, modularity and local anchoring.
Approach
Take inspiration from the cycle of the seasons to structure all communication: four brochures — building, services, neighborhood, technique — like so many natural breaths. A plant-based, sensitive and committed positioning, amplified by the creation of an immersive Marketing Suite of 250 m² in a former biscuit factory. The place becomes a manifesto of new ways of working, between experience, modularity and local anchoring.
Approach
Approach
Approach
Approach
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