L'Oréal
Greenday, everyday.
How to create an event around a new internal awareness to defend sustainable development with conviction and tenacity? What can we do to ensure that this event is not fleeting? How to mobilize a community to (finally) change the era?
Approach
For this day devoted each year by the Group to raise awareness among employees about sustainable development, the branding of the event, the communication media, and especially the famous opening film, are fundamentally militant! A highlight welcomed every year by the Group's brands, which places Green Day in an everyday dynamic, thanks to an internal digital communication system that acculturates brands to CSR. A major challenge for the sector.
Approach
For this day devoted each year by the Group to raise awareness among employees about sustainable development, the branding of the event, the communication media, and especially the famous opening film, are fundamentally militant! A highlight welcomed every year by the Group's brands, which places Green Day in an everyday dynamic, thanks to an internal digital communication system that acculturates brands to CSR. A major challenge for the sector.
Approach
Approach
Approach
Approach
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