Insights

“Internal communication... a term that seemed almost a bit outdated and that now has almost no meaning. In any case, no longer the one they gave him a few months ago.”

Charles de Beauvoir

TERRE DE SIENNE

Internal communication... a term that seemed almost a bit outdated and that now has almost no meaning. In any case, no longer the one they gave him a few months ago. What does internal still mean today? Internal to what? To an office building? an organization? or to a community?

From a baby boomer generation looking for a career in the majors to a Gen Z. looking for meaning and personal accomplishment, businesses have lost power. They must convince talents that they have good reasons to stick to the good old permanent contract. The only permanent link between companies and their active forces, authorized by French labor law.

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“By investing businesses in new societal functions, the whole social body is transformed.”

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“All tertiary and residential real estate, which has evolved into an ultra-vast territory of experimentation and has led us to deeply rethink our established models, to bring out new synergies, new alignments.”

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Corporate culture or cultural transformation?

“Cultural transformation is a concept that may seem a bit out of the ordinary, but it is very rooted in economic reality. It is the starting point for change. It is therefore to be welcomed and encouraged!”

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Prospective is the new RSE

“Because accountability is no longer enough.”

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Beyond the words

“Offering salient points of view, reasoned confrontation, and even why not, alternative perspectives: that's the expression of difference.”

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In Praise of Simplicity

“Simple is beautiful.”

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The paradox of the integrated report

“It is time to apply the codes of UX/UI, interfacing, and inclusive design to Integrated Thinking to enable it to perform.”

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