Insights
“Internal communication... a term that seemed almost a bit outdated and that now has almost no meaning. In any case, no longer the one they gave him a few months ago.”

Charles de Beauvoir
TERRE DE SIENNE
Internal communication... a term that seemed almost a bit outdated and that now has almost no meaning. In any case, no longer the one they gave him a few months ago. What does internal still mean today? Internal to what? To an office building? an organization? or to a community?
From a baby boomer generation looking for a career in the majors to a Gen Z. looking for meaning and personal accomplishment, businesses have lost power. They must convince talents that they have good reasons to stick to the good old permanent contract. The only permanent link between companies and their active forces, authorized by French labor law.