Insights

“Because accountability is no longer enough.”

Sonia Laforge

TERRE DE SIENNE

Charles de Beauvoir

TERRE DE SIENNE

After years of good and loyal service, CSR is back on track. It must be said that the recent criticisms against him have not been kind. Too talkative in his communications, too soft in his actions. In the end, balance was never found, nor was success. It is time to understand that it is deciphering the future that will allow us to change things today.

You welcome the great advances that CSR has made in the economic world, while taking a very critical look at these approaches. Why are we addressing this issue today?

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Corporate civic responsibility: a new duty in terms of communication

“By investing businesses in new societal functions, the whole social body is transformed.”

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Tomorrow's real estate: it's time to mix

“All tertiary and residential real estate, which has evolved into an ultra-vast territory of experimentation and has led us to deeply rethink our established models, to bring out new synergies, new alignments.”

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Corporate culture or cultural transformation?

“Cultural transformation is a concept that may seem a bit out of the ordinary, but it is very rooted in economic reality. It is the starting point for change. It is therefore to be welcomed and encouraged!”

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Beyond the words

“Offering salient points of view, reasoned confrontation, and even why not, alternative perspectives: that's the expression of difference.”

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What does internal communication still mean in 2022?

“Internal communication... a term that seemed almost a bit outdated and that now has almost no meaning. In any case, no longer the one they gave him a few months ago.”

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In Praise of Simplicity

“Simple is beautiful.”

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The paradox of the integrated report

“It is time to apply the codes of UX/UI, interfacing, and inclusive design to Integrated Thinking to enable it to perform.”

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