Insights

“Offering salient points of view, reasoned confrontation, and even why not, alternative perspectives: that's the expression of difference.”

Sonia Laforge

TERRE DE SIENNE

Let's go back in time... At all times, and for different reasons depending on the era, the way we use language has been central. Above all, in the ability of individuals to differentiate themselves, seduce, convince, take power, overturn systems, change or enlighten the world.

Each system develops its own language and in a world saturated with information where communication is both omnipresent and less and less legible, the art of discourse is probably even more central to the ability of individuals and businesses to distinguish themselves. The greater the hustle and bustle, the more vital is the need to emerge...

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Corporate civic responsibility: a new duty in terms of communication

“By investing businesses in new societal functions, the whole social body is transformed.”

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Tomorrow's real estate: it's time to mix

“All tertiary and residential real estate, which has evolved into an ultra-vast territory of experimentation and has led us to deeply rethink our established models, to bring out new synergies, new alignments.”

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Corporate culture or cultural transformation?

“Cultural transformation is a concept that may seem a bit out of the ordinary, but it is very rooted in economic reality. It is the starting point for change. It is therefore to be welcomed and encouraged!”

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Prospective is the new RSE

“Because accountability is no longer enough.”

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What does internal communication still mean in 2022?

“Internal communication... a term that seemed almost a bit outdated and that now has almost no meaning. In any case, no longer the one they gave him a few months ago.”

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In Praise of Simplicity

“Simple is beautiful.”

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The paradox of the integrated report

“It is time to apply the codes of UX/UI, interfacing, and inclusive design to Integrated Thinking to enable it to perform.”

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