Insights
“It is time to apply the codes of UX/UI, interfacing, and inclusive design to Integrated Thinking to enable it to perform.”
Emilie Domange
TERRE DE SIENNE
Born from an approach aimed at showing the value creation potential of a company and the way in which this value created is distributed among its stakeholders. The Integrated Report was a fundamental revolution in the way annual reporting is designed.
Data connectivity, global and prospective vision, coherence and comparability. To better connect information, to give it the meaning and relevance that it does not have when it is simply juxtaposed. But, by being a natural extension of the Annual Report and carrying all its heritage, the Integrated Report failed, alongside its fundamental change, to re-examine its form.
Six years after its first appropriation by French groups, the Integrated Report, “improved” Annual Report did not fundamentally upset the annual tradition of monolithic and top-down reporting. However, it is time to ask ourselves what is the very nature of this reporting? The diversity of its audience, with its many and divergent expectations, and the themes it realigns, have an impact on the way it is designed.
It is time to apply the UX/UI codes to Integrated Thinking. Interfacing, inclusive design to allow it to perform.
From content centricity to stakeholder centricity
Who reads the Integrated Report? For what and how? Do her story and her messages contribute to a real transformation of perception? Within the global communication ecosystem, which has become an open space that the Group no longer controls from start to finish.
What function does it perform?
- The issue of content and therefore of usefulness
- Of format and therefore of course
- Visibility and therefore media coverage
It is by meeting stakeholders, potential readers but certain targets, that the agency strives to build the architecture of its responses. To move from a medium where content is king, to a device where reporting is a service. Integrated report and after?
Next reporting format that could take over from the Integrated Report. As well as the extra-financial performance statement (DPEF) from 2022 in European directives. The Integrated Performance Declaration (DPI) will propose to integrate the accounting cost of social, environmental and societal data. Always better anchor and objectify extra-financial reporting to reinforce the value of the company with respect to its environment. An evolution closely followed by the pioneers of the Integrated Report.