Reservoir Watch
A radical read for maximum audacity.
Bringing audacity back to life and relying on the radical reading of the time, a specific feature of the watchmaking company, to create a territory that reinvents the relationship with time, so that every moment counts.
Approach
For Reservoir Watch, we worked on a brand new brand platform, with a bold promise as an emblem: “FAIL OR PREVAIL. BUT MAKE IT BOLD.” to bring audacity back to life in a world where every minute counts. A powerful visual and semantic territory has been created and deployed in France and internationally through key visuals highlighting the core of product specificity, a website and a catalog, visible in retail. A brand strategy that celebrates the thrill of audacity, every moment.
Approach
For Reservoir Watch, we worked on a brand new brand platform, with a bold promise as an emblem: “FAIL OR PREVAIL. BUT MAKE IT BOLD.” to bring audacity back to life in a world where every minute counts. A powerful visual and semantic territory has been created and deployed in France and internationally through key visuals highlighting the core of product specificity, a website and a catalog, visible in retail. A brand strategy that celebrates the thrill of audacity, every moment.
Approach
Approach
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