La Géode
The brilliance of a reborn star.
Under the celestial vault of La Géode, the light dances again, revealing a setting where science and dreams meet for an immersive experience that transcends the screen and awakens the senses.
Approach
TERRE DE SIENNE supported the Pathé Cinémas teams in the reinvention of La Géode by imagining and producing an audacious iconographic universe, while deploying a global communication strategy for its reopening. Our intervention made it possible to crystallize the visual identity of the place, in harmony with its exceptional technological equipment, the first IMAX Laser 4K projector in dome format in France, and its ambitious programming, combining scientific documentaries and film screenings. Through a creative and strategic approach, we have sublimated the day-night duality of La Géode, strengthening its positioning as an essential cultural destination, where innovation and emotion meet.
Approach
TERRE DE SIENNE supported the Pathé Cinémas teams in the reinvention of La Géode by imagining and producing an audacious iconographic universe, while deploying a global communication strategy for its reopening. Our intervention made it possible to crystallize the visual identity of the place, in harmony with its exceptional technological equipment, the first IMAX Laser 4K projector in dome format in France, and its ambitious programming, combining scientific documentaries and film screenings. Through a creative and strategic approach, we have sublimated the day-night duality of La Géode, strengthening its positioning as an essential cultural destination, where innovation and emotion meet.
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