Fawaz Gruosi

Singularity is born from the imagination.

Fawaz Gruosi, master of gems and sculptor of light, shapes the brilliance of mystery into jewels of audacity and eternity. For the creation of its brand, an emblematic figure in Fine Jewelry, Terre de Sienne orchestrated a significant launch, shaping a daring and dreamlike brand territory.

Approach

The promise Expect the Unexpected is embodied in an artistic direction playing on contrasts, reflecting the paradoxical spirit of the creator. From the London store to digital touchpoints, through numerous print media, every detail, from the logo to the campaigns, tells a unique story.

With “Be Light. Be Amber. “, amber, a thousand-year-old material, comes back to life in a solar and powerful collection. The campaign, deployed online and in stores, captured the luminous essence of this unexpected gem, shaking up traditional jewelry codes.

For Fawaz Gruosi Untold, a more intimate format invites you to discover Porto Cervo, a source of inspiration dear to the creator. Each piece of jewelry then becomes a tale, awakening memories and emotions, revealed through a film and a photo shoot imbued with softness and elegance.

Approach

The promise Expect the Unexpected is embodied in an artistic direction playing on contrasts, reflecting the paradoxical spirit of the creator. From the London store to digital touchpoints, through numerous print media, every detail, from the logo to the campaigns, tells a unique story.

With “Be Light. Be Amber. “, amber, a thousand-year-old material, comes back to life in a solar and powerful collection. The campaign, deployed online and in stores, captured the luminous essence of this unexpected gem, shaking up traditional jewelry codes.

For Fawaz Gruosi Untold, a more intimate format invites you to discover Porto Cervo, a source of inspiration dear to the creator. Each piece of jewelry then becomes a tale, awakening memories and emotions, revealed through a film and a photo shoot imbued with softness and elegance.

Approach

The Expect the Unexpected promise is embodied in an artistic direction playing on contrasts, reflecting the paradoxical spirit of the creator.

From the London store to digital touchpoints, through numerous print media, every detail, from the logo to the campaigns, tells a unique story.

Approach

The Expect the Unexpected promise is embodied in an artistic direction playing on contrasts, reflecting the paradoxical spirit of the creator.

From the London store to digital touchpoints, through numerous print media, every detail, from the logo to the campaigns, tells a unique story.

Approach

With “Be Light. Be Amber. “, amber, a thousand-year-old material, comes back to life in a solar and powerful collection. The campaign, deployed online and in stores, captured the luminous essence of this unexpected gem, shaking up traditional jewelry codes. For Fawaz Gruosi Untold, a more intimate format invites you to discover Porto Cervo, a source of inspiration dear to the creator. Each piece of jewelry then becomes a tale, awakening memories and emotions, revealed through a film and a photo shoot imbued with softness and elegance.

Approach

The Expect the Unexpected promise is embodied in an artistic direction playing on contrasts, reflecting the paradoxical spirit of the creator.

From the London store to digital touchpoints, through numerous print media, every detail, from the logo to the campaigns, tells a unique story.

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