Arkema
New headquaters. New chapter.
1,200 employees, a new global headquarters, a move that represents much more than a relocation. Lightwell isn't just a place: it's a symbol. That of a more agile, more open, more transversal Arkema. How to make this logistical moment a real strategic moment? How to transform a change of address into a change of era?
Approach
For two years, support designed as a cultural transition in its own right. Create a story, create a connection, create meaning. Building the promise of a new headquarters that activates teams, uses, and ways of working.
From the communication area to the inauguration of the site, the system pursued the same ambition: to make Lightwell the starting point for a new dynamic, a cultural marker as well as a new workplace.
Approach
For two years, support designed as a cultural transition in its own right. Create a story, create a connection, create meaning. Building the promise of a new headquarters that activates teams, uses, and ways of working.
From the communication area to the inauguration of the site, the system pursued the same ambition: to make Lightwell the starting point for a new dynamic, a cultural marker as well as a new workplace.
Approach
Approach
Approach
Approach
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