A Golden Case, an Extraordinary Product
Lancôme’s Absolue Cushion has had a makeover!
Lancôme has unveiled new packaging for this exceptional product that is both skincare and makeup in one: A shimmering square of gold enclosing quintessential French expertise and absolute luxury. Let Terre de Sienne take you on a sensory and sensual journey bathed in precious golden pigment, delicate rose petals and an indulgent texture.
Intended for online use, the 30-second reveal pack is also available as a series of three vignettes, each highlighting one of New Absolue Cushion’s iconic ingredients. The strategically important launch in the Asian market was coordinated with our office in Shanghai.