The Paris Ile-de-France Comité Régional du Tourisme

Vivid, eye-catching and contemporary: a new look to promote Paris and the surrounding region as a tourist destination. Twice-yearly publications, “My Summer in Paris” and “My Winter in Paris”, a “Repères” guide, a “Do you speak touriste?” guide and an annual report for tourists alongside a report on the state of the industry for professionals. A communications campaign that reflects the city: an adventure for all the senses, custom-designed for a 360-degree experience.

Packed with infographics, interviews with experts and socioeconomic analyses designed for the tourism professionals that bring one of the world’s most visited cities to life.
Get informed, make comparisons and share experiences — digital technology is deployed to win over tourists.
Forward-thinking, agile and user-centric. Vivid, bright graphics, in step with the times.

Driving transformation, exploring new trends and creating thrills. Original editorial content, designed with the user in mind.

Designed as a collection, with dates and events for every season.