Stade de France

A new identity reflecting Stade de France’s transition from a primarily sports event venue to a full-fledged entertainment venue. A new logo, style guide and digital and print applications spanning all aspects of a space teeming with emotion and excitement and encapsulating the promise of a venue that hosts France’s major events.

A blockbuster logo.

Graphic design evoking the powerful rise of collective emotion and enthusiasm.
Comprehensive graphic standards at their most forceful in VIP applications.

Iconic Branding

A new identity reflecting the many uses of this unique, impressive venue.

A leitmotif: The best is yet to come.