Total Group

For Total, Terre de Sienne meets the challenge of creating an image that reflected the brand’s diversity. With daily support across a wide variety of issues, ranging from the strategic company project and publications to corporate philanthropy campaigns, Terre de Sienne showcases all aspects of its expertise through this long-standing partnership.

One Ambition

Encouraging Total’s employees to contribute to the One Total company project.

« Our ambition is to become the responsible energy major. »

Patrick Pouyanné, Chairman and Chief Executive Officer

Total Publications

The collection of annual publications.
Customized publications for various audiences.

Terre de Sienne designed, translated and produced Integrating Climate Into Our Strategy, Total’s climate report, which reflects the French company’s ambition of reducing the carbon intensity of the energy products its sells to customers. The report was printed on environmentally friendly recycled materials. This year, for the first time, production and printing was orchestrated and supervised in New York so that the document could be released to coincide with Climate Week NYC, an event organized in coordination with the United Nations.

Total Research and Development

Develop a technology showcase with a vibrant identity for an ambitious company.

Digital Communications as a Strategic Tool for Total R&D.

A concept designed for deployment across all of Total’s R&D centers.
A box set with every publication, to send out as a collection.
Publications created in a variety of languages to reach the broadest possible audience.

Safety, a Major French National Cause.

A campaign deployed every year in Total’s retail network with a video shoot, promotional logo, short videos, quizzes, special events at service stations, digital displays and printed literature on staying safe on vacation.

Total and SNSM, the French National Maritime Search and Rescue Organization.

A solid partnership and 10-year commitment to ensure the safety of all.

A broad safety campaign in Total’s service station network as part of the company’s partnership with SNSM, the French national maritime search and rescue organization.

Moho Nord, a Remarkable Opportunity for Growth

An illustrated identity, custom designed to offer an alternative way to explore a large-scale project and boost its visibility.
A development that took on and met technological challenges to offer new opportunities in the Republic of the Congo.

Pazflor, Pushing the Envelope

A collector’s edition for an outstanding project. A communications strategy designed to reflect a landmark, technology-intensive development constituting a revolution in the deep offshore oil industry.

Total and Qatar: A Long-Standing Partnership

An international campaign that builds on the cultural codes of Qatar and showcases the relationship between the emirate and Total.
A wide-scale campaign with large-format displays, wrap advertising on vehicles, and digital, social media and print communications.