Archives: Projets

For more than 20 years, the Sodexo Stop Hunger Foundation has been innovating to fight hunger around the world with new solutions. The branding, corporate identity and advertising campaign are all departures from traditional methods seen in corporate giving, taking a bold and compelling approach to the cause.

The vibrant branding proclaims the generosity and engagement of a committed activist.

Positioning, identity, branding and a message platform for France’s leading listed property developer, a major player in shopping malls, office buildings and convention and exhibition spaces in Europe. An identity designed to help communication flourish at every point of contact: corporate, marketing, financial and HR communications.

This is the story of an office tower balancing nature and urban planning requirements to provide its tenants with even more comfort, convenience and well-being. CeGeREAL called on Terre de Sienne for assistance with an environmentally focused marketing campaign as it transformed the Europlaza skyscraper. The unique identity comprises a logo, signature and branding based on a pixel design, highlighting next-generation amenities.

The signature capitalized on this new efficiency-centered art de vivre.