The Link by Groupama Immobilier
For a project that reinvents the traditional office tower concept, our public relations campaign for The Link encompassed both direct and indirect communication that drew on an array of media — digital, audiovisual and print — along with a city guide and personalized encounters to connect with stakeholders. The Link incorporates the new methods of collaborative work and reshapes the La Défense business district west of Paris.
ARE YOU A “LINKER”? TO FIND OUT, CLICK HERE
An influential public relations campaign that received extensive coverage in business, real estate and local media over a period of a week.
Local stakeholders were also involved.