SFL
The leading developer in the prime commercial property market in Paris, SFL updated its brand identity to dovetail with its ambitious strategy. The result: an integrated brand architecture, a promise that stands out — “We care for your talents” — a new logo, a performance-led print and digital corporate communications strategy and a marketing campaign that shakes up conventions.
The logo also has a project version, allowing it to be used as a label certifying performance.
Integrated, transparent and meaningful, the three letters of the logo herald a fresh, modern impetus for France’s oldest property developer.
This prime, demanding and ambitious positioning is the cornerstone of our business model.
