Pernod Ricard

An identity project for the premiumization of strategic brands. A sensory voyage and total immersion in the world’s most vibrant celebrations and most beautiful bars, pubs and private clubs. Audiovisual experiences that play on light and electrifying vibrations.

Brands are embellished in an artwork collection.

Enterprising Approach

Publications to reflect an ambitious brand strategy and create international momentum. An editorial line that draws on local roots while evoking a global strategy.

Calligraphy that reflects an international presence.
With a floral or electric atmosphere to reflect every consumer habit.