La Parisienne Assurances

France’s oldest independent insurer has a new positioning and branding that capitalizes on urban and reawakens the company’s DNA. We gave La Parisienne a start-up- style makeover, evoking its freedom of spirit, proximity and agility. The 360-degree website offers a unique experience that changes with each visit.

Much more than a brand platform, a website that embodies a company project.
An iconic new logo infused with the spirit of Paris.
A digital experience designed for sharing information and more.

New positioning, new ambitions and a new identity — the new logo reflects the company’s Parisian origins, combining colors reflecting the city’s renowned Haussmann-era architecture with arrows that bring to mind movement and a variety of services. The “coat of arms” design gives this unique company its own distinct identity.