The Cool Republic

Strategy - Branding

Challenge

Modernize the brand identity and reposition the brand to create a universe that evokes today's lifestyle. Deployed the Cool Republic's social media identity. Craft a social media brand content strategy using digital drivers to help magnify the message and engage the target audience.

Our response

We played around with the meaning behind the name and the community: a republic that is both alternative and elegant, an image of a republic that's a little quirky.
The Cool Republic is leading an armchair revolution with a brand new message is pread on Instagram & Facebook, with content on lifestyle and cutting-edge trends.

Performance

5
BRAND ASSETS

The Cool Republic Black Friday's Digital Campaign