Modernize the brand identity and reposition the brand to create a universe that evokes today's lifestyle. Deployed the Cool Republic's social media identity. Craft a social media brand content strategy using digital drivers to help magnify the message and engage the target audience.
We played around with the meaning behind the name and the community: a republic that is both alternative and elegant, an image of a republic that's a little quirky.
The Cool Republic is leading an armchair revolution with a brand new message is pread on Instagram & Facebook, with content on lifestyle and cutting-edge trends.