To mark the Double Eleven, which is Singles Day and a major shopping event in China, Terre de Sienne conceived a 360° activation for Helena Rubinstein based on its three iconic skincare ranges: Prodigy Cellglow, Powercell et Replasty.

Terre de Sienne created a powerful, premium visual identity for the campaign that fully reflected the brand’s Beauty vision. An identity deployed from the teaser phase to the launch at all contact points, from the digital assets to the art of gifting. Strategic support centered on a hero movie and event decor on the brand’s TMALL page.

TMALL decor