French Budget Directorate
Inspired, agile and unifying — to reposition France’s Budget Directorate within the Ministry of Public Action and Accounts, Terre de Sienne designed an identity based on movement. The two initial letters, B and D, work in harmony to form a signet, a symbol of openness, synergies and co-construction. Its identity has evolved with a recurring symbol that reflects the ideas of staying a step ahead and accelerating.
The colors are inspired by the ministry’s legacy, enhanced with a vivifying palette that conveys innovativeness.
Anticipating digital uses, fulfilling the principles inherent to efficiency and finance, but with a more modern, accessible, readable and transparent slant.
