A new strategy and brand identity brimming with positive energy and vitality. With a timeless logo, bold baseline, entirely redesigned brand architecture, 360-degree digital media and compelling publications, a promotional campaign and spatial design, this colorful brand personality repositions Cristalco — a global sugar, alcohol and bioethanol company — as a vibrant leader.

A new design for a brand architecture with a customer-centric approach.

A baseline that sets the tone for messages, conveying the duality and complementarity of thinking and acting. Graphics that breathe energy and pulsate with vibrancy.