The Smart Pulse

A new strategy and brand identity brimming with positive energy and vitality. With a timeless logo, bold baseline, entirely redesigned brand architecture, 360-degree digital media and compelling publications, a promotional campaign and spatial design, this colorful brand personality repositions Cristalco — a global sugar, alcohol and bioethanol company — as a vibrant leader.

A new design for a brand architecture with a customer-centric approach.

A baseline that sets the tone for messages, conveying the duality and complementarity of thinking and acting. Graphics that breathe energy and pulsate with vibrancy.

A promotional strategy supporting the launch of the new identity, first experienced by Cristalco employees and subsequently extended to international trade shows. Spatial design of conference rooms, workspaces and break areas, which feature the colors of the new visual identity.